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Meet Jennifer!

Hi! I’m Jennifer Valdez. Welcome to An Occasion Blog!

I’m starting this blog because I want to share the amazing experiences, lessons learned, crazy stories, and friendly advice that I have collected throughout my 30+ year career in the event planning and floral design industry. I got my start at 15 years old when my ornamental horticulture teacher helped me get a job at a local floral shop. As an avid learner, I am self-taught and eventually came to start my own flower shop. I later expanded to event planning and design and the rest is history! A history full of memories that I hope to capture in my blog. Every event I have helped plan has been unique, and each one has had its own special touches and ideas. From choosing flowers for the season, color schemes, and tips for working with your vendors – I can’t wait to share these experiences on the blog to help and inspire you for your special day!

A Little Bit About Me

I am the owner and head coordinator/florist for An Occasion Events. I am also a wife to a supportive husband and rancher, and mother to 4 amazing sons. I grew up I Santa Maria, CA and am now enjoying life in the mountains in Sonora, CA. I’m a romantic at heart (and will probably be the first to cry at a wedding ceremony)! I love books and reading, a good cup of coffee, sunshine while working in my garden…and I love planning events! My strengths in strategic planning and developing projects come together with my creative side as an event coordinator; and even after 30 years, I still get excited for every event I get to work on.

My motivation for event planning is seeing the joy on the faces of my clients and their loved ones when the day finally comes together. It’s the “wow” moment when my clients see all their plans come to life. Seeing their dreams come true in the little details of their event is why I do what I do. One of my favorite quotes is by Maya Angelou and says, “Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” My goal is to make sure my clients’ events are a success. I help my clients create their special day and guide them through the process of planning. Planning any event will have ups and downs, but my philosophy is that love knows no barriers and it will find a way. My team and I strive to ensure that everything goes smoothly so that love can flow and give life to the event.

“Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” — Maya Angelou

Looking Forward

I have 30 years of my career behind me, but my eyes are set on the future. With another wedding season underway, the launch of this blog, and moving into my new studio in downtown Sonora – I am keeping busy! There are lots of projects on the horizon for An Occasion and I am excited to get more involved in the charming community of Sonora! In addition to the blog series, I hope to expand An Occasion to eventually hold floral and lettering classes, event planning workshops, and more! I can’t wait. Stay tuned. XO - Jen

My new studio is located at: 83 S. Stewart St. #202, Sonora, CA 95370. If you are interested in meeting for a consultation or to view some of my available décor rentals, please email:

I would love to hear from you. Please let me know how I can help you create, design and plan your wedding day.

XO, Jen

An Occasion Events in the Gold Country of Northern California

83 S. Stewart St. Sonora, Ca 95370

Office 209-852-2067

Cell 805-354-4026

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